The house cocktail – blending a big splash of fun over a solid base of strategic insight – has been going down a treat at the bar.
YWCANSW ordered up a new visual identity for their financial literacy for youth program, Money Savvy. They must have liked it as they quickly ordered another, this time for their reading for disadvantaged families program, Books 4 Bubs.
Australia Council for the Arts set us to mixing a follow-up to the “Fertiliser for Budding Artists” campaign we undertook to launch their new ArtStart grant last year. Our response was to create an entirely new artform, called Pogoism (painting with pogo sticks) and release it virally on the web. It helped the Council achieve exposure 79 times greater than if they’d spent their money on conventional advertising!
Our technology client, Ingram Micro, has taken delivery of the first in a series of eBooks promoting a new range of solutions.
Fuji Xerox Australia’s flavour was a new integrated campaign promoting their Digital Accounts Payable Service. Many may have seen this one as a bit dry and dusty. We managed to add a smile for cut-through by counterpointing our client’s offering to the mind numbing alternative of doing Accounts Payable manually.
Stand by for happy hour. We’ll be announcing some big orders soon.
